“De PASTA STORY” is the brand registered under the parent company “SATI FOODS” and having its operations in Chennai.
“De PASTA STORY” has been started with a commitment to serve delicious & mouth-watering lip smacking Italian cuisines & other innovative food varieties on a “KIOSK “, the first of its kind in India.
For today’s fast moving food lover this very variety is as baffling as it is exciting enough to taste the original Pastas & Italian delicacies. This original Pastas is elusive to this price sensitive yet quality conscious generation, and this brings “De Pasta Story” at the forefront of a food journey for the masses. As is the name, it is here that the retention of the original taste of Italian cuisines is paramount.
Our Target Audience is the Pure Vegetarian Urban connoisseur’s crowd, who finds difficult to get PURE VEG Italian Cuisines in the city.
The concept consists of live pasta station and thin crust pizzas, along with popular eats like Nachos, Wraps, Toasties, Sandwiches, and Maggi Preparation & Waffles.
The menu has a combination of Italian & American classics like Lasagne and Mac n Cheese.
“De PASTA STORY” major USP lies in our portfolio and ticket size. We are committed to bring Italian cuisines to all urban middle class people at affordable prices.
Quality has been the key to the success of “De PASTA STORY”. Our adherence to stringent quality standards has earned us accolades from all across Chennai.
The economic trends seem to have an impact on the consumer foodservice industry in India with a growing GDP of 7.7% to 9% in coming years which heralds a positive outlook for the food industry in our country.
Higher incomes among consumers in the top 25 cities and the trend towards eating out are combining to offer huge opportunities for growth in the foodservice sector thereby promising to usher in a new era in expenditure on food and eating out in general. Ordering food through online portals like Zomato, Swiggy, Food Panda, Uber eats…etc.. has become so common now since people are making choices based on Price point, Speed & Convenience.
To lead the QSR industry, “DE PASTA STORY “ is offering better quality ingredients & more dynamic & varied Menu. However, logistical planning and outsourcing of ingredients are crucial factors in keeping the cost of operations low. The in-house solutions offered by “DE PASTA STORY “promises you just that and by doing so the company safeguards the returns of its franchisees.
DE PASTA STORY franchise represents a chance to run your own business without being alone. You will be supported by excellent systems in the areas of operations, training, advertising, marketing, and purchasing & equipment setup. Before an individual can become a franchisee they must successfully complete our training orientation. To get the franchise up and running it will usually take 15 days from the end of the tenure of the training.
Franchisees must have an active, hands-on, day-to-day involvement in the operation of the outlet. Franchisees run their counters as an independent business and are responsible for all normal business functions i.e. recruiting, accounting and administration. DE PASTA STORY franchise is typically a low cost high return on investment option with key support from the company along with a high degree of differentiation in the food industry. This franchise opportunity is open to all, even to those who have no prior experience in this business.
This is only possible because of the quality training and Standard operating procedures in place, backed by Professional operations, logistics, marketing and human resources training team to help the franchisee be a part of a group of successful entrepreneurs. At DE PASTA STORY we work at the heart of the business for you to reach the heart of our consumers.
DE PASTA STORY offers 2 types of Franchisee:
(Cart Model) – 100 - 200 sqft - 6, 00,000/- + Kiosk cost (varies from 2-5 lac)
(Store Model) – 200 – 800 sqft - 9,00,000/-